Freight has long taken a back seat to passenger and vehicle services in the digital transformation of ROPAX operations—but expectations are changing. Commercial customers now want the same seamless experience they get when booking a trip.
For many operators, freight has become a time-consuming aside: handled manually, prone to delays, and lacking the tools to scale efficiently. It’s time for ferry freight to catch up.
Mobile & Flexible
ROPAX systems have embraced digital tools for bookings, manifests, and real-time updates. Freight customers now expect the same. Receival processes—often still reliant on paperwork and phone calls—need to be faster, clearer, and more flexible.
Drivers should be able to update booking details or confirm receival digitally, especially when delays or changes occur. This not only improves turnaround time but also streamlines loading and documentation for terminal staff.
Transparency is the New Standard
Freight customers want to know where their cargo is and when it’s moving. Has it been received? Is it loaded? Has the vessel departed?
With the right system, you can automate notifications and provide visibility throughout the journey, reducing admin load and building customer trust.
Unifying Freight and Deomstic Vehicle Workflows
Treating freight as a disconnected function adds complexity and slows things down. Ferry businesses that unify their ROPAX and freight operations benefit from consistent workflows, clearer communication, and better operational oversight.
At Ferryhawk, we’ve built freight tools that deliver the digital experience commercial customers expect—from flexible receival to automated updates.Because freight deserves better.