Just because it gets the job done doesn’t mean people want to use it—and if there’s an alternative, they’ll go out of their way to avoid it. A ferry booking system shouldn’t just work—it should feel effortless. At Ferryhawk, we know that smart, simple design directly drives conversions, customer and staff satisfaction. Simple = […]
Read More… from Designing for Simplicity: Boost Bookings & Revenue
We’ve all seen how quickly online systems evolve. Some companies manage to maintain sleek, modern user experiences that feel fresh, while others start to look outdated—sometimes in as little as six months. What drives this expectation for constant evolution? SaaS companies continuously refine their platforms before users even realise they need a change. As Steve […]
Read More… from Why Your Saas Ferry Reservation System wont Be Left Behind
In the ferry industry, transient staff are a reality of life. Seasonal peaks and troughs dictate how we operate, making it essential to onboard new team members quickly and effectively. The right tools can make all the difference in ensuring a smooth transition for new hires while minimizing the strain on experienced team members. What […]
Read More… from How does your reservation system measure up in training?
Providing transparency in bookings can greatly enhance both customer satisfaction and operational efficiency. Offering real-time availability for each booking unit—whether for passengers, vehicles, trucks, or trailers—brings several advantages: Boost of customer satisfaction: An informed customer is a satisfied one. When they see real-time updates—whether it’s the last truck spot or general vehicle availability—they’re empowered to […]
Read More… from Live Availability: A Win-Win for Customers & Operators
Have you ever wondered why, when making one of the biggest decisions in your business—such as changing your reservation system—you must completely commit before you really know how it will turn out? When creating a customised system, you can test and iterate, but there are inevitably things that are overlooked once the application is used […]
Ensuring compliance with maritime regulations is a continuous and sometimes overwhelming task for operators. Non-compliance can lead to substantial fines, service disruptions, and damage to reputation. Over the past two decades, the maritime industry has experienced a significant increase in regulations, with requirements evolving rapidly. This pace of change can often feel daunting, especially for […]
Optimising Occupancy: Operators’ Endless Challenge Ferry companies invest substantial capital in their assets, so it goes without saying that the key to profitability and longevity is to obtain the highest yield within their existing capacity. Set aside for now controlling demand utilising dynamic pricing. The question is; how do you optimise full trips by making […]
Read More… from Optimizing Occupancy: Operators’ Endless Challenge
In the pursuit of business efficiency through digitised processes, two primary approaches emerge (1) Customised Software or (2) Configurable Software. But what sets them apart? While both methods offer extensive tailoring to meet business needs, they do so through distinctly different avenues. Customised Software Customised software entails altering the code of the software to […]
Read More… from From Customised to Configurable: The Evolution of Software Flexibility